My email inbox experienced a huge increase this year in black Friday/week emails compared to last year. I read maybe 1 out of 10 of them. The rest went immediately to the bin. I felt irritated about receiving so many irrelevant emails. I had not planned to buy anything and did not buy anything either.

If there is something on sale that I really need, I might buy, bot otherwise I don`t.
I saw one of the small local toy stores, they didn`t have a sale, but the donated some money from the sales on friday to cancer research.

#2 that’s a great approach to Black Friday, I wish more places did that. 😊 #1 I agree, it felt more aggressive this year. I was told by others that Sweden didn’t even have Black Friday not too many years ago. It’s a shame that it’s becoming more and more of a thing.

#3 In Sweden it's fairly new idea (sadly enough).

It was like 2013 I think it started (small then) and after that it grew. And like last year the beginning of "black week" is growing too.

I think this trend is a bit sad when you think about all the problems we already have with to much consumption of stuff and how it impacts the environment.

I only bought on black Friday a few years back accidentality, had no Idea about it but had to order some new stuff for the birds (foods and the likes).

I guess a boycott is a conscious decision and then I didn't boycott the black days, but I didn't buy anything cheaper than usual, I think. 🙂